Case Studies
Operator case studies.
Anonymized wins from real Amazon and TikTok Shop accounts. Every one is a named framework, a before-and-after number with a timeframe, and the why-it-worked. No client logos, no fluff, no “results may vary” hedging.
Amazon · Health & Personal CareACOS 49.74% → 41.94%
How a health and personal care brand cut Amazon ACOS from 49.74% to 41.94% in one week
- ACOS · 1 week
- 49.74% to 41.94%
- PPC sales
- $4.7K to $7.2K
- Total sales
- $9.6K to $14.3K
The ACOS Trim-and-PushRead →
Amazon · Grocery+$7.5K sales
How a grocery brand took Amazon sales from $8,000 to $15,500 in 30 days
- Sales · 30 days
- $8K to $15.5K
- Added sales
- +$7,500
- Levers pulled
- 3
The Stock-Ads-Reviews TriadRead →
Amazon · Sports & Outdoors+52.5% sales YoY
How a sports and outdoors brand grew Amazon sales 52.5% year over year with net profit up 30.4%
- Sales · Oct 1-23 YoY
- $103.3K to $157.6K
- Units sold
- 1,562 to 2,236
- Net profit
- $48.6K to $63.4K
The YoY Compound StackRead →
Amazon · Tools & Home ImprovementTACOS 19.95% → 5.92%
How a tools and home improvement brand cut TACOS from 19.95% to 5.92% in one week
- TACOS · 1 week
- 19.95% to 5.92%
- ACOS
- 60.02% to 18.51%
- Timeframe
- 1 week
The Waste-Out Efficiency ResetRead →
Amazon · Apparel+128% total sales
How an apparel brand grew Amazon sales from $22.6K to $51.6K while ACOS fell to 24.67%
- Total sales · half-month
- $22.6K to $51.6K
- ACOS
- 30.47% to 24.67%
- TACOS
- 8.75% to 5.13%
The Targeting Tighten-and-ScaleRead →
Amazon · SupplementsTACOS 13.1% → 7.7%
How a supplements brand lifted weekly Amazon sales 25% while cutting TACOS from 13.1% to 7.7%
- TACOS · 1 week
- 13.1% to 7.7%
- Weekly sales
- $22.1K to $27.7K
- Added per week
- +$5,572
The Negate-and-Restructure ResetRead →
Amazon · Tools & Home Improvement+47% total sales
How a tools and home improvement brand grew Amazon sales 47% month to date, $102K to $150K
- Total sales · MTD
- $102K to $150K
- Ad sales
- +54%
- Total sales
- +47%
The Budget-and-Bid Scale PushRead →
Amazon · Baby Care0 → 66 orders
How a baby care brand went from 0 to 66 Amazon orders in its first week live
- Orders · week 1
- 0 to 66
- First-week sales
- ~$3,000
- Timeframe
- 1 week
The Zero-to-Live Launch SequenceRead →
Amazon · Home Goods+54.6% sales
How a home goods brand grew sales 54.6% in a week while cutting ACOS from 24.35% to 13.79%
- Weekly sales
- $11,981.70 → $18,527.10
- ACOS
- 24.35% → 13.79%
- Added weekly sales
- +$6,545.40
The Bid-and-Budget RebalanceRead →
Amazon · Health & Wellness Supplements+16.8% PPC sales
How a supplements brand added $1,253 a week in PPC sales on 0.9% more ad spend
- Weekly PPC sales
- $7,440 → $8,693
- Ad spend change
- +0.9%
- ACoS
- 35.8% → 30.9%
The Flat-Spend LiftRead →
Amazon · Beauty & Personal CareTACoS -34.4%
How a beauty brand cut TACoS from 21.95% to 14.40% while adding $18.9K in sales
- TACoS
- 21.95% → 14.40%
- Sales
- $85.7K → $104.6K
- Advertising cost
- $18.8K → $15.1K
The Waste-Out ReallocationRead →
Amazon · Health & Wellness Supplements+30.1% PPC sales
How a supplements brand grew Amazon PPC sales 30% in a week without losing ACOS control
- PPC Sales · 1 week
- $4,201.17 → $5,464.29
- PPC sales growth
- +30.1%
- Incremental PPC sales
- +$1,263.12/wk
The ACOS-Guarded ScaleRead →
Amazon · Apparel+37% sales
How a mid-market apparel brand grew Amazon sales 37% in a week with a seasonal SKU shift
- Sales · 1 week
- $8,600 → $11,800
- Sales growth
- +37.2%
- Profit impact
- ~$1,200
The Seasonal SKU-ShiftRead →
Amazon · Peanut Butter+18% sales, flat spend
How a peanut butter brand grew Amazon sales 18% on flat ad spend with SKU isolation
- Total Sales · 1 week
- +18%
- Added weekly revenue
- $3,076
- TACoS (from 7.6%)
- 6.5%
The SKU-Isolation Efficiency StackRead →
Amazon · Fitness Equipment+98.9% sales, +91.6% net profit
How a fitness equipment brand nearly doubled Amazon sales year over year
- Sales, Sep 1-23 YoY
- +98.9%
- Net profit, YoY
- +91.6%
- Units sold, YoY
- +68.1%
The YoY Efficiency ResetRead →
Amazon · Foot Care+21.5% weekly sales
How a foot care brand added $34,000 in weekly Amazon sales by fixing where ads pointed
- Sales · 1 week
- $161,115 → $195,807
- Financial impact
- +$34,000
- Added COGS
- $0
The Best-Seller Ad RealignmentRead →
Amazon · Beauty & Personal Care+40.8% PPC sales
How a beauty brand grew Amazon PPC sales 40.8% while improving ACOS in one week
- PPC sales · 1 week
- $3,041 → $4,282
- ACOS
- 37.22% → 28.42%
- TACOS
- 15.94% → 14.78%
The Efficiency-First Scale-UpRead →
Amazon · Home Decor+32.8% sales
How a home decor brand grew Amazon sales 32.8% by fixing stock before touching ads
- Sales · matched 17 days
- $29,486 → $39,152
- Sales per order item
- +10.7%
- Financial impact
- +$9,666
The Restock-and-Reallocate RecoveryRead →
Amazon · Supplements77.24% → 35.51% ACOS
How a supplements brand grew sales 14.5% while cutting Amazon ad spend 62%
- ACOS · 1 week
- 77.24% → 35.51%
- Daily ad spend
- ~$700 → ~$200
- Total sales
- +14.5%
The Spend-Cut Efficiency ResetRead →
Amazon · Tools and Equipment+51.7% ad sales
How a tools and equipment brand grew Amazon ad sales 51.7% while defending against hijackers
- Ad sales - 1 month
- $35,878 -> $54,443
- Financial impact
- +$18,565
- Orders
- +51%
The Guarded Growth StackRead →
Amazon · Apparel and Accessories+1,248% net profit
How an apparel and accessories brand turned a break-even PPC account profitable in 11 days
- Sales - 11 days
- $13.6K -> $15.7K
- Net profit
- $258 -> $3,480
- Refunds
- -44.2%
The Profit Focus ResetRead →
Amazon · Health and Wellness-16.4% ad spend
How a Health and Wellness Brand Grew Sales 4.4% While Cutting Ad Spend 16.4%
- Total sales/mo
- $286.1K -> $298.6K
- Ad spend
- -16.4%
- TACoS
- 6.94% -> 5.56%
The Daily Reallocation LoopRead →
Amazon · Wholesale Distribution-4.2pt ACOS
How a Wholesale Distributor Cut ACOS from 17.5% to 13.3% in One Week
- Weekly ACOS
- 17.5% -> 13.3%
- PPC sales
- +43%
- Total sales
- +7.2%
The Flat-Budget Efficiency PullRead →
Amazon · Sports Nutrition+103% units
How a Sports Nutrition Brand Doubled Monthly Units While Cutting Ad Waste
- Units / 30 days
- 87 -> 177
- Unit velocity
- +103%
- Impact / month
- ~$1,500
The Aged-Stock Velocity ResetRead →
Amazon · Industrial and Warehouse Equipment+68.9% ad sales
How an Industrial Equipment Brand Grew Amazon Ad Sales 68.9% While ACoS Improved
- Ad sales / 27 days
- $29,594 -> $49,990
- Incremental ad sales
- +$20,396
- ACoS after
- 17.40%
The Hijacker-Guarded ScaleRead →
Amazon · Home Decor+15.9% sales
How a home decor brand grew Amazon sales 15.9% by cutting campaigns, not adding budget
- Total sales · 20 days
- $209,856 → $243,303
- ACOS
- 30.59% → 30.17%
- Sales added
- +$33,447
The Lean Scale ResetRead →
Amazon · Tools and Hardware42.08% -> 22.93% ACOS
How a Tools and Hardware Brand Nearly Halved Amazon ACOS in Its First Active Month
- Ad spend
- $8,557 -> $5,018
- ACOS
- 42.08% -> 22.93%
- ROAS
- 2.38 -> 4.36
The Audit-to-Efficiency TurnaroundRead →
Amazon · Fitness Equipment+48.0% sales YoY
How a Fitness Equipment Brand Grew Amazon Sales 48% and Profit 29.6% Year Over Year
- Sales (same 14-day window)
- $43.6K -> $64.5K
- Units
- 643 -> 871
- Net profit
- $20.8K -> $26.9K
The Compounding YoY ScaleRead →
Amazon · Wholesale Distribution+14.2% sales
How a Wholesale Distribution Brand Grew Amazon Sales 14.2% While TACoS Improved
- Total sales / wk
- MXN 270k -> 308k
- TACoS
- 6.7% -> 5.8%
- ACoS
- Flat
The Three-Lever Efficient ScaleRead →
Amazon · Specialty Retail+52.6% sales YoY
How a Specialty Retail Brand Hit Its Highest Amazon Sales Month in Two Years, Up 52.6% Year Over Year
- Total sales/mo
- $267k -> $296k
- Year over year
- +52.59%
- Blended DSP ROAS
- 11.73
The DSP Halo StackRead →
Amazon · Food and Grocery2% -> 7.84% margin
How a Food and Grocery Brand Took Amazon Net Margin From 2% to 7.84% in a Month
- Net margin
- 2% -> 7.84%
- Month over month
- ~4x
- Projected added profit
- ~$4,500
The Margin RebuildRead →
Amazon · Pest Control and Repellents48.8% -> 39.4% ACOS
How a Pest Control Brand Cut ACOS 9 Points in One Week While Sales Grew 9.2%
- Weekly ACOS
- 48.8% -> 39.4%
- Sales growth
- +9.2%
- Ad spend saved
- ~$1,198/wk
The Peak-Week ACOS CompressionRead →
Amazon · Footwear-18.2% ad spend
How a Footwear Brand Cut Amazon Ad Spend 18.2% and Still Grew Ad Sales
- Ad spend/mo
- $16.0K -> $13.1K
- Ad-attributed sales/mo
- $58.2K -> $59.9K
- ACOS
- 27.45% -> 21.81%
The Spend-Down ScaleRead →
Amazon · Health and Wellness+9.1% revenue
How a Health and Wellness Brand Grew Amazon Revenue 9.1% While Spending 20.5% Under Its Approved Ad Budget
- Shipped revenue/mo
- $258k -> $282k
- ACOS vs planned
- 17.38% vs 25%
- Under approved budget
- -20.5%
The Under-Budget Growth PlayRead →
Amazon · Household Cleaning Products+12.5% PPC sales
How a Household Cleaning Products Brand Grew PPC Sales 12.5% While Improving ACOS Over 3 Weeks
- PPC sales/wk
- $59.5k → $67.0k
- ACOS
- 34.10% → 31.32%
- TACOS
- 15.74% → 15.19%
The PPC Efficiency ClimbRead →
Amazon · Apparel Accessories+105% sales
How an Apparel Accessories Brand Doubled Amazon Sales in One Week After a Canada Marketplace Dip
- Total sales · 1 week
- $7.9k → $16.3k
- ACoS
- 35.6% → 28.5%
- Incremental sales (CAD)
- CA$8,352
The Recovery ReallocationRead →
Amazon · Apparel+64.6% sales
How an Apparel Brand Grew Amazon Sales 64.6% in One Week While Cutting ACOS
- Total sales · 1 week
- $11.4k → $18.8k
- ACOS
- 15.03%
- TACOS
- 7.72%
The Proven-Performer ReallocationRead →
Amazon · Jewelry+$2,429/mo swing
How a Jewelry Brand Found a Hidden $2,429/Month Profit Leak by Tracing Loss to Two SKUs
- YTD loss before the trace
- -$6,340
- June profit (pro forma)
- -$787 → +$1,642
- Ad spend on 2 SKUs
- 71%
The SKU-Level Loss TraceRead →
Amazon · Automotive+28.1% sales YoY
How an Automotive Accessories Brand Grew Amazon Sales 28.1% Year Over Year While Boosting Profit
- Sales · Jul 1-23 YoY
- $20.3k → $26.0k
- Units sold
- 583 → 711
- Adjusted net profit
- $4,114 → $5,190
The YoY Efficiency ResetRead →
Amazon · Material Handling & Warehouse Equipment+23.9% ad sales
How a Material Handling Equipment Brand Grew Amazon Ad Sales 23.9% With a B2B Pivot
- Ad sales, MTD
- $17,557 -> $21,760
- Orders growth
- +37.5%
- Share of total ad sales
- 58% vs 38%
The B2B Demand PivotRead →
Amazon · Outdoor & Garden Pest Control+84.5% revenue YoY
How an Outdoor Pest Control Brand Grew Amazon Revenue 84.5% Heading Into Peak Season
- Revenue, daily pace YoY
- $1,821 -> $3,358
- YoY swing
- -11% to +84.5%
- Since the reset started
- 17 days
The Peak-Season PPC ResetRead →
Amazon · Religious Goods+79.9% ad sales
How a religious goods brand grew Amazon ad sales 80% in one month while offsetting a legacy decline
- Ad sales · 30 days
- $39.3k → $70.6k
- Share of account ad sales
- 38% → 58%
- ROAS (vs 5.05 account avg)
- 5.68
The Budget Reallocation LadderRead →
Amazon · Home Fragrance+44% revenue
How a home fragrance brand grew revenue 44% quarter over quarter by expanding past branded keywords
- Revenue · QoQ
- $71.3k → $103.2k
- Units sold
- 1,432 → 1,813
- Net profit
- $25.5k → $32.1k
The Non-Branded Expansion SystemRead →
Amazon · Portable Audio6x net profit
How a portable audio brand grew net profit 6x in one month by moving buyers up-market
- Net profit · 30 days
- $4,357 → $27,079
- Average selling price (+18.8%)
- $303 → $360
- TACoS
- 31.6% → 11.3%
The Premium Event Positioning PlayRead →
Amazon · Outdoor Wellness+15.6% sales
How an outdoor wellness brand grew sales 15.6% into peak season while cutting TACOS
- Total sales · 1 week
- $25.8k → $29.8k
- TACOS
- 11.7% → 10.4%
- CPC (-8%)
- $1.47 → $1.35
The Seasonal Efficiency HoldRead →
TikTok Shop · Personal Care3.3x total GMV
How a personal care brand tripled TikTok Shop GMV in 30 days with an affiliate reactivation system
- Total GMV · 30 days
- $36.8k → $121.7k
- Affiliate GMV
- $31.3k → $99.9k
- Active subscriptions
- 797 → 2,066
The Affiliate Reactivation SystemRead →
Amazon · Home and Garden Equipment+22.2% MoM sales
How a home and garden equipment brand beat its June sales target by 28.7% with a B2B placement focus
- Total Sales · MoM
- $61.1k → $74.7k
- Vs June target ($58k)
- +28.7%
- Organic sales (+29.6%)
- $26.4k → $34.3k
The B2B Placement FocusRead →
Amazon · Consumer Electronics+352% PPC sales
How a consumer electronics brand grew PPC sales 352% while cutting ACOS by 44 points in one week
- PPC Sales · 1 week
- $1,750 → $7,906
- ACOS
- 59.02% → 14.97%
- TACOS
- 29.16% → 8.15%
The Efficiency-First PPC ResetRead →
Amazon · Food Packaging+27% revenue
How a food packaging brand broke its sales record while its best product was out of stock
- Sales · MTD June
- $9,195 → $11,668
- B2B sales (record)
- $5,039
- B2B growth MoM
- +60%
The B2B Breakout SystemRead →
TikTok Shop · Food and Beverage$100K GMV
How a food and beverage brand hit $100K GMV in 26 days on TikTok Shop
- Monthly GMV
- $100K
- Time to milestone
- 26 days
- Channel
- TikTok Shop
The GMV Milestone StackRead →
Amazon · Drinkware+92% daily revenue
How a drinkware brand turned a 3-day Prime window into $14,488 in sales
- Daily avg (Prime)
- $2,500 → $4,800
- Net profit WoW
- +234%
- 3-day revenue
- $14,488
The Prime Inventory PushRead →
Amazon · Tools and Home Improvement+55.2% revenue YoY
How a tools and home improvement brand grew Amazon sales 55% year over year
- Sales · MTD YoY
- $19.4K → $30.2K
- Units sold YoY
- 556 → 896
- Incremental revenue
- +$10.7K
The YoY Campaign ResetRead →
Amazon · Seasonal Goods+16x PPC sales
How a seasonal goods brand grew from $2,446 to $39,262/month on Amazon in 4 months
- Monthly PPC sales
- $2,446 to $39,262
- Timeframe
- 4 months
- YoY growth (June MTD)
- +45.27%
The Full-Funnel Launch StackRead →
Amazon · Home Improvement+41.5% YoY sales
How a home improvement brand grew Amazon sales 41.5% year-over-year with mid-funnel keyword expansion
- Sales (MTD vs prior year)
- $13,171 to $18,643
- YoY sales growth
- +41.5%
- YoY units growth
- +41.4%
The Mid-Funnel Demand CaptureRead →
Amazon · Health and Personal Care+15% revenue
How a health and personal care brand grew Amazon revenue 15% while ad reliance decreased
- Revenue (30 days)
- CAD $33,253 to $38,355
- Period-over-period growth
- +15.34%
- Organic sales growth
- 16.31%
The Promotions Efficiency StackRead →
Amazon · Consumer Goods+27% PPC sales
How a consumer goods brand grew PPC sales 27% while cutting ad spend by $6,600 in one week
- Weekly PPC sales
- $123,486 to $157,367
- Incremental PPC sales
- +$33,900
- ACOS
- 21.84% to 12.96%
The Revenue-Efficiency DoubleRead →
Amazon · Beauty and Personal Care+136% weekly sales
How a beauty brand cut TACoS from 29% to 15% and grew weekly sales 136% in one week
- Weekly total sales
- $2,309 to $5,458
- TACoS
- 29.19% to 15.35%
- ACOS
- 62.47% to 49.91%
The STR Expansion ResetRead →
Amazon · Consumer ElectronicsTACoS halved
How a consumer electronics brand cut TACoS from 32% to 14% while growing sales month-over-month
- TACoS (May to June MTD)
- 32% to 14%
- Ad spend reduction
- -24%/day
- Buy Box recovery revenue
- +$3,500
The TACoS Halving SystemRead →
Amazon · Apparel & Fashion+318% net profit
How an apparel brand grew Amazon net profit 318% in 12 days by triaging the catalog
- Sales · 12-day window
- $14k → $39k
- Net profit
- $1,571 → $6,568
- Units sold
- 311 → 881
The ASIN Triage ResetRead →
Amazon · Supplements+40% WoW sales
How a supplements brand recovered prior-year sales velocity with 40% week-over-week growth in 2 weeks
- Sales growth
- +40% WoW
- Timeframe
- 2 weeks
- Financial impact
- $4,500
The KPI Renegotiation ResetRead →
Amazon · Commercial Packaging+88.7% weekly sales
How a commercial packaging brand doubled Amazon weekly sales while cutting TACOS nearly in half
- Weekly sales
- $2,218 → $4,186
- TACOS
- 31.3% → 19.5%
- TACOS reduction
- -11.8pp
The In-Stock Ad PushRead →
Amazon · Prenatal Nutrition+40.7% revenue
How a prenatal nutrition brand grew Amazon revenue 40% while expanding margin in 30 days
- Revenue · 30 days
- $186k → $262k
- Net margin
- 21.4% → 25.2%
- ACOS
- 16.1% → 14.5%
The Profitable Scale StackRead →
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