Case Studies
Operator case studies.
Anonymized wins from real Amazon and TikTok Shop accounts. Every one is a named framework, a before-and-after number with a timeframe, and the why-it-worked. No client logos, no fluff, no “results may vary” hedging.
Amazon · Material Handling & Warehouse Equipment+23.9% ad sales
How a Material Handling Equipment Brand Grew Amazon Ad Sales 23.9% With a B2B Pivot
$17,557 -> $21,760
Ad sales, MTD
+37.5%
Orders growth
58% vs 38%
Share of total ad sales
The B2B Demand PivotRead →
Amazon · Outdoor & Garden Pest Control+84.5% revenue YoY
How an Outdoor Pest Control Brand Grew Amazon Revenue 84.5% Heading Into Peak Season
$1,821 -> $3,358
Revenue, daily pace YoY
-11% to +84.5%
YoY swing
17 days
Since the reset started
The Peak-Season PPC ResetRead →
Amazon · Religious Goods+79.9% ad sales
How a religious goods brand grew Amazon ad sales 80% in one month while offsetting a legacy decline
$39.3k → $70.6k
Ad sales · 30 days
38% → 58%
Share of account ad sales
5.68
ROAS (vs 5.05 account avg)
The Budget Reallocation LadderRead →
Amazon · Home Fragrance+44% revenue
How a home fragrance brand grew revenue 44% quarter over quarter by expanding past branded keywords
$71.3k → $103.2k
Revenue · QoQ
1,432 → 1,813
Units sold
$25.5k → $32.1k
Net profit
The Non-Branded Expansion SystemRead →
Amazon · Portable Audio6x net profit
How a portable audio brand grew net profit 6x in one month by moving buyers up-market
$4,357 → $27,079
Net profit · 30 days
$303 → $360
Average selling price (+18.8%)
31.6% → 11.3%
TACoS
The Premium Event Positioning PlayRead →
Amazon · Outdoor Wellness+15.6% sales
How an outdoor wellness brand grew sales 15.6% into peak season while cutting TACOS
$25.8k → $29.8k
Total sales · 1 week
11.7% → 10.4%
TACOS
$1.47 → $1.35
CPC (-8%)
The Seasonal Efficiency HoldRead →
TikTok Shop · Personal Care3.3x total GMV
How a personal care brand tripled TikTok Shop GMV in 30 days with an affiliate reactivation system
$36.8k → $121.7k
Total GMV · 30 days
$31.3k → $99.9k
Affiliate GMV
797 → 2,066
Active subscriptions
The Affiliate Reactivation SystemRead →
Amazon · Home and Garden Equipment+22.2% MoM sales
How a home and garden equipment brand beat its June sales target by 28.7% with a B2B placement focus
$61.1k → $74.7k
Total Sales · MoM
+28.7%
Vs June target ($58k)
$26.4k → $34.3k
Organic sales (+29.6%)
The B2B Placement FocusRead →
Amazon · Consumer Electronics+352% PPC sales
How a consumer electronics brand grew PPC sales 352% while cutting ACOS by 44 points in one week
$1,750 → $7,906
PPC Sales · 1 week
59.02% → 14.97%
ACOS
29.16% → 8.15%
TACOS
The Efficiency-First PPC ResetRead →
Amazon · Food Packaging+27% revenue
How a food packaging brand broke its sales record while its best product was out of stock
$9,195 → $11,668
Sales · MTD June
$5,039
B2B sales (record)
+60%
B2B growth MoM
The B2B Breakout SystemRead →
TikTok Shop · Food and Beverage$100K GMV
How a food and beverage brand hit $100K GMV in 26 days on TikTok Shop
$100K
Monthly GMV
26 days
Time to milestone
TikTok Shop
Channel
The GMV Milestone StackRead →
Amazon · Drinkware+92% daily revenue
How a drinkware brand turned a 3-day Prime window into $14,488 in sales
$2,500 → $4,800
Daily avg (Prime)
+234%
Net profit WoW
$14,488
3-day revenue
The Prime Inventory PushRead →
Amazon · Tools and Home Improvement+55.2% revenue YoY
How a tools and home improvement brand grew Amazon sales 55% year over year
$19.4K → $30.2K
Sales · MTD YoY
556 → 896
Units sold YoY
+$10.7K
Incremental revenue
The YoY Campaign ResetRead →
Amazon · Seasonal Goods+16x PPC sales
How a seasonal goods brand grew from $2,446 to $39,262/month on Amazon in 4 months
$2,446 to $39,262
Monthly PPC sales
4 months
Timeframe
+45.27%
YoY growth (June MTD)
The Full-Funnel Launch StackRead →
Amazon · Home Improvement+41.5% YoY sales
How a home improvement brand grew Amazon sales 41.5% year-over-year with mid-funnel keyword expansion
$13,171 to $18,643
Sales (MTD vs prior year)
+41.5%
YoY sales growth
+41.4%
YoY units growth
The Mid-Funnel Demand CaptureRead →
Amazon · Health and Personal Care+15% revenue
How a health and personal care brand grew Amazon revenue 15% while ad reliance decreased
CAD $33,253 to $38,355
Revenue (30 days)
+15.34%
Period-over-period growth
16.31%
Organic sales growth
The Promotions Efficiency StackRead →
Amazon · Consumer Goods+27% PPC sales
How a consumer goods brand grew PPC sales 27% while cutting ad spend by $6,600 in one week
$123,486 to $157,367
Weekly PPC sales
+$33,900
Incremental PPC sales
21.84% to 12.96%
ACOS
The Revenue-Efficiency DoubleRead →
Amazon · Beauty and Personal Care+136% weekly sales
How a beauty brand cut TACoS from 29% to 15% and grew weekly sales 136% in one week
$2,309 to $5,458
Weekly total sales
29.19% to 15.35%
TACoS
62.47% to 49.91%
ACOS
The STR Expansion ResetRead →
Amazon · Consumer ElectronicsTACoS halved
How a consumer electronics brand cut TACoS from 32% to 14% while growing sales month-over-month
32% to 14%
TACoS (May to June MTD)
-24%/day
Ad spend reduction
+$3,500
Buy Box recovery revenue
The TACoS Halving SystemRead →
Amazon · Apparel & Fashion+318% net profit
How an apparel brand grew Amazon net profit 318% in 12 days by triaging the catalog
$14k → $39k
Sales · 12-day window
$1,571 → $6,568
Net profit
311 → 881
Units sold
The ASIN Triage ResetRead →
Amazon · Supplements+40% WoW sales
How a supplements brand recovered prior-year sales velocity with 40% week-over-week growth in 2 weeks
+40% WoW
Sales growth
2 weeks
Timeframe
$4,500
Financial impact
The KPI Renegotiation ResetRead →
Amazon · Commercial Packaging+88.7% weekly sales
How a commercial packaging brand doubled Amazon weekly sales while cutting TACOS nearly in half
$2,218 → $4,186
Weekly sales
31.3% → 19.5%
TACOS
-11.8pp
TACOS reduction
The In-Stock Ad PushRead →
Amazon · Prenatal Nutrition+40.7% revenue
How a prenatal nutrition brand grew Amazon revenue 40% while expanding margin in 30 days
$186k → $262k
Revenue · 30 days
21.4% → 25.2%
Net margin
16.1% → 14.5%
ACOS
The Profitable Scale StackRead →
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