How a home goods brand grew sales 54.6% in a week while cutting ACOS from 24.35% to 13.79%

01The challenge

A home goods brand was running ads at a 24.35% ACOS on roughly $12K a week in sales. Budget and bids were not weighted toward the targets that actually earned their spend.

The usual instinct is to push more budget to grow. The better question on an account like this is where the current budget is leaking, and where it should be sitting instead.

02The approach: The Bid-and-Budget Rebalance

The Bid-and-Budget Rebalance re-weights where the money sits, based on performance, instead of adding more money.

1. Adjust bids and budgets by performance

   Reviewed campaign performance and shifted bids and budgets based on what each campaign was actually returning, rather than leaving allocations where they had been set.

2. Focus on high-performing targets

   Put the weight behind the targets that were already converting, so incremental spend went where sales were following it.

3. Refine inefficient spend

   Trimmed spend on targets that were not pulling their weight, which is what pushed ACOS down while sales climbed.

03The results

Week over week, sales grew from $11,981.70 to $18,527.10, an increase of 54.6% and about $6,545.40, while ACOS fell from 24.35% to 13.79%.

This is a week-over-week comparison of two weekly totals, not a day-by-day ramp.

Why it worked: the account got more sales out of better ad cost control, not out of simply spending more. Re-weighting bids and budgets toward what already performed is the move that let both numbers improve at the same time.

04FAQ