How a tools and home improvement brand grew Amazon sales 47% month to date, $102K to $150K

01The challenge

A tools and home improvement brand was already selling well. Through September 22 it had $102,153.27 in total sales, and the goal was to capture more of the October demand without letting the ad program lag behind it.

At that scale, being timid with budget and bids has a real cost. Under-funded campaigns miss orders you could have had.

02The approach: The Budget-and-Bid Scale Push

The Budget-and-Bid Scale Push is a deliberate step up in budgets and bids for a window where demand is rising, then optimization to make sure the extra traffic converts.

1. Raise budgets and bids

   Increased campaign budgets and bids to drive more traffic, clicks and orders while demand was building.

2. Expand sales volume

   Grew ad sales by 54% and total sales by 47% compared with September.

3. Optimize to convert

   Optimized campaigns to capture more traffic and convert it into additional orders and sales.

03The results

Month to date, total sales grew from $102,153.27 (September 1-22) to $149,872.23 (October 1-22), an increase of about $47,719 or 47%. Ad sales grew 54%.

Why it worked, and what it does not prove: the October window includes Prime Big Deal Days, which September does not, so not all of the lift is ads. What the numbers do show is that total sales grew alongside ad sales, which means the growth was not confined to ad-attributed orders.

04FAQ