Free Amazon Audit
Find out what your Amazon account is actually worth.
Most brands we audit have 20-40% in recoverable revenue sitting in plain sight. We'll show you exactly where it is and how to get it, at no cost.
Takes 5 minutes to request. Audit delivered within 5 business days.
Trusted by brands you know
What We Cover
What Does the Amazon Audit Cover?
We go through your account the same way we would on day one of a management engagement. You get the findings, without committing to anything.
PPC & Ad Spend
Where your ad budget is going, what's profitable, and where you're burning spend with no return.
Listing Quality
Title structure, bullet points, images, A+ content, scored against what actually converts.
Keyword Coverage
What you're ranking for, what you should be, and the gaps your competitors are filling.
Inventory Health
Stranded listings, excess inventory, restock lead times, and FBA storage fees.
Account Health
Policy violations, suppressed listings, performance warnings, and Brand Registry status.
Revenue Opportunities
Untapped product variations, bundles, international marketplaces, and pricing gaps.
Amazon Ads Audit
What is an Amazon ads audit?
An Amazon ads audit is a structured review of everything driving, or failing to drive, revenue from your advertising budget. It is different from a general Amazon account audit in that it goes line-by-line through your ad spend: which campaigns are profitable, which are burning cash, and whether the overall architecture is built to scale or just built to run.
Most brands we audit have never had a proper Amazon ads audit from an outside team. They have tweaked bids, paused underperformers, and added new campaigns over time. What they end up with is an account that works well enough not to alarm anyone, but is leaving 20-40% in efficiency on the table across every campaign type.
A real Amazon ads audit covers four things that a dashboard view never shows you:
Ad spend allocation by intent
Are you spending on branded terms, category terms, competitor terms, and discovery in the right proportions for your stage of growth? A brand doing $50K/month should have a very different spend split than a brand doing $300K/month. Most don't.
Wasted spend on non-converting search terms
We pull the full search term report and map every dollar of spend to attributed sales. In the average account, 30-50% of total ad spend goes to keywords that have never generated a sale. That is money you can redirect immediately.
Campaign structure vs. intent
Are Sponsored Products campaigns separated by match type? Are Sponsored Brands running for branded and category terms? Is Sponsored Display being used for retargeting and conquest, or not at all? Campaign architecture determines how efficiently each dollar works.
The relationship between ads and organic rank
Every converting PPC click sends a relevance signal to Amazon's algorithm. An Amazon ads audit checks whether your PPC is building organic rank over time, or whether you are paying the same ACoS indefinitely because organic never improves. The goal is to use ads to fund organic ranking, then lower TACoS as organic share grows.
Our Amazon ads audit is included as part of the free account audit. You do not need to request it separately. Every audit we run covers the full ads picture, not just a surface-level ACoS report.
Amazon PPC Audit
What does an Amazon PPC audit include?
PPC is where most Amazon revenue leaks are buried. Not in strategy, but in structure. Here is exactly what we check in the Amazon PPC audit component of the full account review.
What you get from the Amazon PPC audit
- ✓Total estimated wasted spend with specific campaign sources
- ✓Campaign structure scorecard against the three-tier benchmark
- ✓Negative keyword gaps with the exact terms to add now
- ✓Match type rebalancing recommendation with projected ACoS impact
- ✓TACoS trend assessment and organic share benchmarking
- ✓Search term harvest list: converting terms not yet in exact-match
Amazon Advertising Audit
Amazon ads audit vs. Amazon advertising audit: what's the difference?
There isn't one. An Amazon ads audit and an Amazon advertising audit are the same review under two names. Some sellers search “amazon ads audit,” others search “amazon advertising audit,” and both are asking for the same thing: a structured, line-by-line read of where your advertising budget is working and where it is quietly leaking. Our free audit covers the full advertising picture either way, no separate request needed.
What an Amazon advertising audit actually looks at, and what a dashboard glance at ACoS will never show you:
What an Amazon advertising audit covers
- ✓Wasted ad spend on non-converting search terms, typically 30-50% of total budget in the accounts we audit, with a dollar figure attached
- ✓ACoS and TACoS read together, ad-attributed revenue versus total revenue, so a low ACoS hiding declining organic doesn't look like a win
- ✓Campaign structure across Sponsored Products, Sponsored Brands, and Sponsored Display, checked against a three-tier benchmark
- ✓Bid strategy and placement modifiers, whether spend is directed toward what actually converts or left on Amazon's defaults
- ✓Match type distribution and negative keyword coverage, the two most common sources of runaway broad-match spend
- ✓Search-term waste and keyword harvest, the converting terms not yet in exact-match and the dead terms still eating budget
Prefer to run the first pass yourself? Here is how to run your own Amazon ads audit in under an hour. When you want the deeper version done for you, that is exactly what this free audit is.
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What We Typically Find
Real findings from real audits
in wasted PPC spend on non-converting keywords
conversion rate improvement from listing optimization
in FBA storage fees on dead inventory
of ad spend going to keywords with zero sales
Based on audits across 500+ Amazon brands. Individual results vary.
Who It's For
This is for you if...
- ✓Brands doing $20K-$500K/month on Amazon
- ✓Sellers who feel like they're leaving money on the table
- ✓Founders spending too much time managing Amazon themselves
- ✓Brands considering full management but not ready to commit
- ✓Anyone who hasn't had an outside set of eyes on their account in 12+ months
How It Works
How Does the Audit Process Work?
Request the audit
Send us an email with your brand name and Amazon storefront URL. Takes 2 minutes.
We review your account
Our team goes through all six areas. No access needed. We work from public data first, then ask for read-only access if we find deeper issues.
You receive the report
A prioritized list of findings with specific recommendations. Delivered within 5 business days.
Optional: take it further
If you want us to implement the fixes, we can talk about management. No pressure either way.
What You Receive
Your audit deliverable
Executive summary with the top 3 highest-impact opportunities
Scored assessment across all 6 review areas
Specific action items ranked by revenue impact
Competitive positioning notes where relevant
Honest assessment of whether full management would make sense for you
Why It Matters
Why does your Amazon account need an outside audit?
Most Amazon brands we audit are run by smart people. The problem isn't effort. It's proximity. When you manage your own account day-to-day, you stop seeing what's actually there. You optimize the campaigns you already have instead of questioning whether the campaign structure makes sense. You fix the listings that feel thin instead of asking why conversion rate dropped across the whole catalog.
An outside audit breaks that loop. We come in without the institutional memory, which means we ask the obvious questions that never got asked. Why is 30% of ad spend going to keywords with zero sales history? Why does the top ASIN have a 2.1% conversion rate when the category average is 4.5%? Why is there $12K in excess FBA inventory accruing storage fees on a product that hasn't moved in 90 days?
The findings are usually not complicated. They are just invisible from the inside. Most brands we audit have 20-40% in recoverable revenue sitting in plain sight. Not in some advanced strategy. In things that should have been fixed six months ago.
That is what the audit surfaces. And because we do this across 100+ active brand accounts right now, we have a calibrated sense of what good looks like at your revenue range, category, and catalog size. You are not getting a generic checklist. You are getting specific findings benchmarked against what actually works on Amazon in 2026.
The Audit in Detail
What a professional Amazon audit service actually looks at
There is a difference between a checklist audit and a real account review. Here is what we actually do inside each of the six areas.
PPC and Ad Spend
We look at campaign structure first. Are Sponsored Products, Brands, and Display organized by intent, or was it built piecemeal over two years? Then we pull search term reports and identify the keywords eating budget with no attributed sales. In most accounts we find 30-50% of total ad spend going to terms that have never converted. We also look at bid strategy, match type distribution, dayparting, and whether the account is using negative keywords at all. Most are not doing this correctly. We calculate actual wasted spend so you know exactly what is on the table.
Listing Quality and Conversion
We score every listing against title structure, primary keyword placement, bullet point copy, image count and quality, A+ content, and backend search terms. Then we cross-reference conversion rate against category benchmarks. A listing can rank well and still convert poorly. That gap is where organic traffic turns into lost revenue. We flag specific listings with the highest revenue-recovery potential and tell you what to change.
Keyword Coverage and Organic Rank
We map current rankings against the top 20-30 keywords in your category and identify the gaps your competitors are filling. We look for keywords where you have purchase history but no organic presence, which is almost always a structural listing or indexing issue, not a traffic issue. We also flag any ranking suppression or indexing problems that may have gone undetected.
Inventory Health and FBA Costs
Stranded inventory, excess stock accruing long-term storage fees, restock timing gaps that cause out-of-stock rank loss. These are quiet, compounding costs that most brands only notice when they show up on the P&L at the end of the quarter. We surface them in the audit with specific dollar estimates so you can prioritize what to fix first.
Account Health and Compliance
Performance notifications, policy warning flags, suppressed listings, IP complaints, and Brand Registry status. We check all of it. A suppressed listing or an unresolved performance notification can quietly kill a best-seller while everything else looks normal. We also check whether Brand Registry is set up correctly and whether the brand is protected from unauthorized resellers and counterfeit listings.
Revenue Opportunities
Untapped product variations, bundle opportunities, pricing gaps vs. the category, and international marketplace potential. Amazon Canada, Mexico, and Europe often add 15-25% revenue with minimal incremental work for the right catalog. We flag the ones that make sense for your brand specifically, not generic expansion advice.
After the Audit
What happens after you receive the audit?
The report is yours. You can implement every finding yourself, hand it to your in-house team, or ignore it. There is no call required and no obligation to work with us further.
Implement it yourself
The report is written to be actionable without needing us. Every finding includes a specific recommendation, not just a flag. If you have a capable in-house operator, this is a clear to-do list.
Talk about management
About 40% of brands that request an audit end up in a management conversation. Not because we pitch them, but because the report shows a volume of work that justifies bringing in a dedicated team. We will tell you honestly whether that is the case for your account.
Use it as a benchmark
Even if you do nothing immediately, the audit gives you a scored baseline. Come back in 6 months, run it again, and see what moved. Some brands use it as an annual health check.
FAQ
Common questions about the Amazon audit
What is an Amazon audit?
An Amazon audit is a structured review of your Seller Central account that surfaces revenue leaks, ad spend waste, and growth opportunities. A thorough Amazon audit covers six areas: PPC and ads structure, listing quality, keyword coverage and organic rank, inventory health, account health and compliance, and untapped revenue opportunities. The output is a prioritized action plan, not a generic checklist. Our Amazon audit is free, with no obligation to work with us afterward.
What is an Amazon ads audit?
An Amazon ads audit is a structured review of your Amazon advertising, sometimes called an Amazon advertising audit, that maps every dollar of ad spend to attributed sales. It covers campaign structure across Sponsored Products, Brands, and Display, match type distribution, negative keyword coverage, bid and placement strategy, and ACoS versus TACoS. In the average account we audit, 30-50% of ad spend goes to search terms that have never converted. The audit puts a dollar figure on that waste and hands you a prioritized fix list. Ours is free, with no obligation.
How much does an Amazon audit cost?
Our Amazon audit is free, and that includes the full Amazon ads audit and PPC review inside it. We run it the same way we would on day one of a paid engagement. There is no cost and no obligation. If you want us to implement the findings afterward, we can talk about management. If not, the report is yours to keep.
What does an Amazon advertising audit include?
An Amazon advertising audit includes wasted-spend analysis on non-converting search terms, campaign architecture across Sponsored Products, Brands, and Display, match type balance, negative keyword coverage, bid and placement strategy, and a TACoS trend read against organic share. Most advertising audits we run surface 30-50% of ad spend going to terms that have never attributed a sale, with the exact campaigns and terms to fix first.
How long does an Amazon ads audit take?
You submit the request in about 5 minutes. We deliver the written audit, including the full ads and PPC breakdown, within 5 business days. Most reports run 8-15 pages depending on catalog size.
What does an Amazon ads audit include?
An Amazon ads audit reviews every layer of your advertising setup. That means campaign structure (are Sponsored Products, Brands, and Display organized by intent?), search term reports (which keywords are eating budget with zero sales?), bid strategy, match type distribution, negative keyword coverage, and TACoS trend versus organic share. Most Amazon ads audits we run find 30-50% of total ad spend going to terms that have never attributed a sale. We put a dollar figure on that waste so you know exactly what is recoverable.
What does an Amazon PPC audit include?
An Amazon PPC audit goes deeper than a surface-level ACoS check. We look at the three-tier campaign architecture (Sponsored Products, Sponsored Brands, Sponsored Display), match type mix, dayparting, bid rules, and whether the account is using negatives correctly. We also cross-reference PPC performance against organic rank to check whether ad spend is building the relevance signals that lower TACoS over time, or just spinning wheels at a fixed ACoS. The Amazon PPC audit output includes specific campaign-level recommendations and an estimated impact for each change.
How much does an Amazon PPC audit cost?
Our Amazon PPC audit is free. We run it the same way we would on day one of a paid engagement. There is no obligation. If you want us to implement the changes after reviewing the findings, we can talk about full management. If not, the findings are yours to keep.
Is the Amazon account audit really free?
Yes, completely free and no obligation. We run this audit the same way we would on day one of a paid management engagement. If you want to take it further after seeing the report, we can talk. If not, you keep the findings.
Do you need access to my Seller Central account?
Not to get started. We do the initial review from public data: your listings, storefront, and ad-facing assets. If we find something that needs a deeper look inside the account, we'll ask for read-only access at that point.
How long does the Amazon audit take?
You submit the request in about 5 minutes. We deliver the written report within 5 business days. Most reports run 8-15 pages depending on catalog size.
What does the audit report actually include?
An executive summary with your top 3 highest-impact opportunities, a scored assessment across all six review areas (PPC, listings, keywords, inventory, account health, and revenue gaps), specific action items ranked by revenue impact, and an honest assessment of whether full management would make sense for your brand.
What happens after the audit?
You receive the report and can act on the findings yourself. There is no sales call required. If you want us to implement the fixes, we can talk about a management engagement. If not, the audit is yours to keep and use however you want.
What size brands do you audit?
Most audit requests come from brands doing $20K-$500K per month on Amazon. We have audited larger accounts too. If you are under $20K/month, the audit is still free but you may not get as much out of a full management conversation afterward.
Who runs the Amazon audit?
The same team that manages 100+ active Amazon brands runs it. We are an Amazon Ads Advanced Partner, so the person reviewing your account does this full-time across a large portfolio, not as a side service. You get an experienced Amazon auditor going through your PPC, listings, inventory, and account health, not a generic automated scan.
Get Started
Your competitors are finding 20-40% more revenue. Are you?
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