Mike Begg
Founder of AMZ Commerce Advisers, Reach Social Commerce, and ELEVAA. Based in Mexico City. Writing about Amazon, TikTok commerce, M&A, and running a multi-business portfolio with AI.
What I Write About
Behind-the-scenes on running a 52-client Amazon agency — what works, what doesn't, and where the market is heading.
Social commerce is eating traditional retail. How we scale brands to $1M+ ARR on TikTok Shop in under 6 months.
From reviewing deals to closing them — the operator's framework for acquiring e-commerce businesses.
Automating data analysis, reporting, and strategy across multiple businesses with AI. Real tools, real workflows.
Recent Writing
The aggregator era reset the valuation playbook. Here's how e-commerce businesses are actually valued in 2026 — real multiples, real math, real buyer priorities from reviewing 50+ deals.
April 15, 2026
We've launched 50+ brands on TikTok Shop. Here's the exact playbook — pre-launch checklist, creator strategy, LIVE setup, and the week-by-week timeline to $50K-$100K/month.
April 13, 2026
LIVE shopping drives 30-40% of monthly GMV for brands that do it consistently. Here's the exact playbook — setup, host hiring, session structure, and what the numbers actually look like.
April 13, 2026
Case Studies
Amazon — Apparel
growth in 9 months
50,000+ units sold, $830K+ in sales, ACoS 11.8%
Amazon — Pet Supplies
yearly sales increase
$30K to $600K+ monthly shipped COGS, $2.4M in ad sales
Amazon — Beauty
single month revenue
Best month ever — 38% above previous best. Prime Day strategy.
Amazon — Education
ACoS reduction
30+ Amazon's Choice badges, 61% overall sales increase
TikTok — Food & Beverage
GMV in 90 days
890 affiliate videos, scaled through creator network
TikTok — Fashion
revenue in 90 days
150+ monthly affiliate videos, creator-first strategy
Client Results
“AMZ Advisers is a true partner rather than just an agency. The team is invested in our success and the leadership quality shows at every level.”
“Started doing many things better than I was doing on my own. The efficiency gains and improved account management have been significant.”
“Five months in and we're doubling our monthly sales. There's a clear path to profitability and the team is transparent and responsive throughout.”
“Knowledgeable team, strong results, and excellent internal reporting systems that give us real visibility into the account.”
“Over a year of partnership and the results have been consistent. Reliable, professional, and they deliver.”
“Data-driven recommendations and a genuinely professional partnership. They've helped us strengthen the brand meaningfully.”
Newsletter
Weekly insights for e-commerce operators and business builders. What I'm seeing in the market, deals I'm looking at, and frameworks I'm testing.
No spam, ever. Unsubscribe any time.
Work With Me
Whether you need a team to run your Amazon brand, want to expand into new markets, or you're thinking about selling — I've done it and can help.
Explore Options