How a supplements brand lifted weekly Amazon sales 25% while cutting TACOS from 13.1% to 7.7%

01The challenge

A supplements brand was selling $22,094 a week with TACOS at 13.1%. Advertising was carrying a heavy share of total sales, and some of that spend was going to search terms that never converted.

Dependence on ads is a stability problem as well as a cost problem. The more of your sales ads have to buy, the less room there is to scale.

02The approach: The Negate-and-Restructure Reset

The Negate-and-Restructure Reset removes waste first, then reshapes the account around what already works. Bids go down where ACOS is high, wasted search terms are negated, and campaigns are restructured to protect the top performers.

1. Optimize bids

   Lowered bids on high-ACOS keywords and targets and pushed spend into the ones that were converting.

2. Negate the waste

   Negated irrelevant and non-converting search terms to cut wasted spend.

3. Restructure to protect winners

   Restructured campaigns to protect top performers and improve placement efficiency.

03The results

In one week, total sales grew from $22,094 to $27,666, up $5,572 or 25%. TACOS fell from 13.1% to 7.7%.

Why it worked: wasted spend came out before the account was reshaped, so what remained was concentrated on converting terms. Sales grew while TACOS dropped, which means ad spend now supports sales more efficiently and the growth leans less on advertising.

04FAQ