About
Operator, investor, acquirer.
I build and acquire e-commerce businesses. My companies manage over $100M in annual brand revenue, and I'm actively looking for more businesses to acquire and grow.
Based in Mexico City. Originally from the US. Ten-plus years in e-commerce, the last seven building agencies and brands on Amazon and TikTok.
The Story
I started in e-commerce over a decade ago, and eventually built AMZ Commerce Advisers into one of the leading Amazon brand management agencies in the market. Today we manage 100+ active brands across AMZ Advisers and AMZ Global, and the work is genuinely interesting. Every client is a different product, market, and challenge.
But agencies have a ceiling. I realized the businesses we were helping grow were the ones creating lasting value. So I shifted focus toward acquiring and operating businesses directly. Not just advising them.
Reach Social Commerce came from watching TikTok Shop explode in Asia and knowing it would do the same in North America. We got in early. ELEVAA came from seeing Latin America as one of the most underserved e-commerce markets globally.
Now I'm building a portfolio. The newsletter and this site are how I share what I'm learning along the way. For other operators who want the inside view, not the polished version.
The Journey
Building since 2014
Started in e-commerce. First Amazon private label product
Founded AMZ Commerce Advisers. Began managing brands on Amazon
Reached 100+ brands managed across North America
Expanded to international markets: Canada, UK, EU
Founded Reach Social Commerce. Launched TikTok Shop practice
Founded ELEVAA Distribucion: Latin America e-commerce distribution
500+ brands managed, 50+ TikTok Shop launches, first acquisition closed
$100M+ in annual brand revenue managed across portfolio
Featured In
Podcasts, conferences & media
BiggerPockets Business Podcast
Episode 83: Build Your 7 Figure Amazon Business Step-by-Step With Mike Begg
Millionaire Interviews
How 3 Best Friends Quit Corporate, Moved to Mexico & Built a Big E-commerce Business
Mastering eCommerce Marketing
Expanding into Latin America with Michael Begg
Bigeye Agency
Winning Amazon Strategies with Michael Begg
UpMyInfluence
Perfecting E-commerce with AMZ Advisers
Rethinking Revenue
Building Businesses on Amazon
Brands Over Brews
Why E-commerce Brands Can't Ignore Niche Global Markets
Honest Podcasts
Tapping into Amazon to Grow Your Business
Two Amazon Sellers & a Microphone
How to Maximize Your Amazon Sales
The $5M Milestone (Pronto Marketing)
Scaling a Global Agency Through Specialization and Remote Teams
Also featured in
Practical Ecommerce · The Mexico Trip Conference · America Digital Congress · AMZ Courses Webinars
Credentials
Amazon Ads Advanced Partner · $500M+ in client sales generated · 10+ years in e-commerce
Client Reviews
Verified reviews on Trustpilot · AMZ Advisers client ratings
Businesses
What I've built
Founder & CEO
AMZ Commerce Advisers
Full-service Amazon brand management agency managing 100+ active brand clients across AMZ Advisers and AMZ Global. Average client sees 30%+ revenue growth in year one.
Visit site →Founder
Reach Social Commerce
TikTok Shop management and social commerce strategy for consumer brands looking to capture the next wave of e-commerce growth.
Visit site →Founder
ELEVAA Distribucion
E-commerce and retail distribution focused on Latin America, helping North American brands enter emerging markets.
Founder
AMZ Global Advisers
Accelerator and advisory for brands looking to expand into international Amazon marketplaces.
Visit site →FAQ
About Mike Begg
Who is Mike Begg?
I'm an e-commerce operator and business acquirer based in Mexico City. I founded AMZ Commerce Advisers in 2016, Reach Social Commerce in 2023, and ELEVAA Distribucion in 2024. My companies manage over $100M in annual brand revenue across Amazon and TikTok Shop. I'm also actively acquiring e-commerce businesses with $500K-$5M EBITDA.
What companies does Mike Begg own?
Four operating companies under the Upswell LLC holding company: AMZ Commerce Advisers (Amazon brand management for 100+ active brands), AMZ Global Advisers (international Amazon expansion), Reach Social Commerce (TikTok Shop management), and ELEVAA Distribucion (Latin America e-commerce and retail distribution).
Where is Mike Begg based?
Mexico City. Originally from the United States. Most clients are in the US, Canada, UK, and EU, and the team is distributed across multiple time zones.
What's Mike Begg's background?
Started in e-commerce in 2014 with a private label Amazon brand. Built AMZ Commerce Advisers from one client to 100+ active brands over the next decade. Featured on BiggerPockets Business Podcast, Millionaire Interviews, and Practical Ecommerce. Amazon Ads Advanced Partner.
How can I work with Mike Begg?
For Amazon brand management, apply at /amazon-management. For TikTok Shop, see /tiktok-shop. To pitch an acquisition (e-commerce business with $500K-$5M EBITDA), visit /deals. For general inquiries or media requests, use /contact.
Follow the journey
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