How a sports and outdoors brand grew Amazon sales 52.5% year over year with net profit up 30.4%
A sports and outdoors brand on Amazon US grew sales from $103.3K to $157.6K (up 52.5%) comparing October 1-23, 2026 to the same dates in 2025. Units rose from 1,562 to 2,236 (up 43.1%) and net profit grew from $48.6K to $63.4K (up 30.4%).
- Sales YoY
- +52.5%
- Units
- +43.1%
- Net profit
- +30.4%
- Sales · Oct 1-23 YoY
- $103.3K to $157.6K
- Units sold
- 1,562 to 2,236
- Net profit
- $48.6K to $63.4K
- Added net profit
- +$14.8K
01The challenge
A sports and outdoors brand was already profitable. Through October 1-23, 2025 it had sold $103.3K, moved 1,562 units and earned $48.6K in net profit.
The question was not whether the account worked. It was whether disciplined optimization could compound on top of it a year later.
02The approach: The YoY Compound Stack
The YoY Compound Stack is a set of routine disciplines run consistently rather than one big move: bids and budgets, search term harvesting, new market opportunities and inventory. Each adds a little, and they stack.
Optimize bids and budgets
Performed regular bid and budget optimization so spend followed performance.
Harvest search terms and find new markets
Consistently harvested relevant search terms and explored opportunities in less competitive markets.
Keep inventory available
Improved inventory management to support product availability and sustain sales growth.
03The results
Comparing October 1-23, 2026 to the same dates in 2025, sales rose from $103.3K to $157.6K (up 52.5%), units sold rose from 1,562 to 2,236 (up 43.1%), and net profit rose from $48.6K to $63.4K (up 30.4%). That is about $54.3K in added sales and $14.8K in added net profit.
Why it worked: no single trick. Profit grew slower than sales, which is what disciplined ad spend looks like at scale: growth is paid for in efficiency, not in margin given away.
04FAQ
Why compare year over year instead of month over month?
Same dates in two years remove seasonal and event differences. Here both windows are October 1-23, one in 2025 and one in 2026.
What is the YoY Compound Stack?
Regular bid and budget optimization, consistent search term harvesting, exploring less competitive markets and good inventory management, run together and sustained.
Did profit grow as fast as sales?
Not quite. Sales grew 52.5% and net profit 30.4%, which is the expected trade when you scale volume, but profit still grew by about $14.8K.
How long does a stack like this take?
It is an ongoing practice rather than a one-time project. This result compares the same 23 days a year apart.
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Mike Begg
E-commerce operator and business acquirer. Founder of AMZ Commerce Advisers (100+ active Amazon brands, 500+ managed since 2016) and GoAvance. Owner of Reach Social Commerce (50+ TikTok Shop launches). Amazon Ads Advanced Partner. Based in Guadalajara, Mexico.
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