TikTok & Social Commerce
TikTok Shop vs Shopify 2026: Which Platform Wins?
TikTok Shop or Shopify in 2026? One sells through content, one through traffic you own. Here's how to decide based on your brand stage.
June 2, 202611 min read
Writing
Amazon, TikTok Shop & E-commerce Insights
Practical insights on Amazon brand management, TikTok Shop strategy, e-commerce acquisitions, and AI-driven operations, from an operator managing $100M+ in annual brand revenue across 100+ brands. New posts weekly.
TikTok & Social Commerce
Why TikTok Shop Is the Biggest E-commerce Opportunity Right Now
We've launched 50+ brands on TikTok Shop. Top clients are doing $6M+ a year. The window is still open. But it's narrowing as the platform matures.
April 27, 20269 min read
TikTok & Social Commerce
How to Launch on TikTok Shop: Step-by-Step Guide
We've launched 50+ brands on TikTok Shop. The exact playbook. Pre-launch checklist, creator strategy, LIVE setup, week-by-week timeline to $50K-$100K/month.
April 13, 202615 min read
TikTok & Social Commerce
TikTok Shop LIVE Shopping Playbook (30-40% of GMV)
LIVE shopping drives 30-40% of monthly GMV for brands that do it consistently. The exact playbook. Setup, host hiring, session structure, real numbers.
April 13, 202617 min read
TikTok & Social Commerce
TikTok Shop vs Amazon 2026: Which Wins for Sellers?
Amazon blended CAC: $45-75. TikTok Shop: $20-40. Full fee comparison, channel fit guide, and the exact sequencing for sellers who need to pick or run both.
April 8, 202618 min read