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Practical insights on Amazon brand management, TikTok Shop strategy, e-commerce acquisitions, and AI-driven operations, from an operator managing $100M+ in annual brand revenue across 100+ brands. New posts weekly.
TikTok Shop wins discovery, Shopify wins ownership. After running both, here is the brand-stage decision, and why picking only one in 2026 quietly caps your growth.
We've launched 50+ brands on TikTok Shop. Top clients are doing $6M+ a year. The window is still open. But it's narrowing as the platform matures.
How to set up a TikTok Shop in 2026: seller registration, product picks, commissions, and the step-by-step playbook 50+ brands used to hit $50K-$100K/month.
LIVE shopping drives 30-40% of monthly GMV for brands that do it consistently. The exact playbook. Setup, host hiring, session structure, real numbers.
TikTok Shop vs Amazon: which one should you sell on in 2026? The fit table and CAC gap ($20-40 vs $45-75) come first here. Full fee math and sequencing below.