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Practical insights on Amazon brand management, TikTok Shop strategy, e-commerce acquisitions, and AI-driven operations, from an operator managing $150M+ in annual brand revenue across 100+ brands. New posts weekly.
Amazon holiday PPC plan for Q4 2026: set budget from inventory and margin, fund proven converters first, cap bids by TACoS, and unwind in January. Step by step.
Amazon Brand Registry requirements, checked against Amazon's own page: trademark, logo and owner rules, what blocks applications, and your week-one tasks.
Amazon FBA reimbursement claims now have a 60-day window, down from 18 months. Here's exactly what's claimable, and how to file before it's too late.
Amazon's AI image rule: tag photorealistic AI people contains-synthetic-performer or risk NY's $1,000-$5,000 fines. What counts, what's exempt, how to tag.
Amazon retired the old Seller Central invite process in 2026. Got a reauthorize email? Here's what's routine and the one thing to check before you approve it.
Real Amazon agency case studies for $1M-$10M brands: three accounts banded by size, from $700K to $3.5M, so you can see exactly which one applies to you.
Amazon auto-enrolled Sponsored Products campaigns into creator content on Aug 10, 2026, no opt-in required. Check one setting before your bids run wild.
Amazon ad spend out of stock doesn't pause itself. Campaigns keep bidding at full pace, TACoS spikes fast, and someone has to eat the overage. Here's who.
Amazon FBA inventory deadlines 2026: AWD Oct 14, minimal-split Oct 21, optimized-split Oct 28. Miss yours and your BFCM inventory loses the Prime badge.
The next Prime Day (2027) is not announced. Here is the July pattern, when Amazon confirms dates, and the deal submission deadline that closes first, weeks out.
Is an Amazon DSP agency worth it in 2026? One account hit 8.46 ROAS and 62.7% new-to-brand from DSP. Real numbers, and when DSP is a bad idea for your brand.
Best Amazon agency for $1M-$10M brands in 2026: 5 named agencies compared, what a fee really costs in dollars at $1M, $3M and $10M, and a 12-point scorecard.
Amazon PPC audit checklist: the exact 9-point template we run across 52+ managed accounts, free to copy. Run it in 90 minutes, no paid software required.
Amazon opened Premium A+ Content to every Brand Registry seller in July 2026 and added an AI-image disclosure rule. Here's what changed and what still converts.
Amazon's Account Health Rating runs 0-1000. Below 200 risks suspension. Here's what moves the score, the metric thresholds, and how to fix a low AHR fast.
Amazon TACoS vs ACoS: a 10-point gap costs $50,000/month on a $500K brand. The exact math, stage benchmarks, and the early warning sign most sellers miss.
Prime Day 2026 is June 23. The exact prep checklist across inventory, listings, and ads that moves the needle. Applies to every Amazon sales event.
Amazon Rufus answers shopper queries daily. If your listing isn't written for it, you're invisible. Here's the 5-field Rufus optimization checklist for 2026.
12 copy-paste ChatGPT prompts for Amazon sellers. Titles, bullets, A+, backend terms, image briefs, and Rufus optimization. Updated July 2026.
Amazon agency pricing in 2026: $1,500-$2,500/month lightweight, $2,500-$4,500 mid-tier, $4,500-$8,000+ full service. What's worth it at your sales level, and what isn't.
AI isn't an edge on Amazon. It's table stakes. How to actually use it across listings, pricing, creative, and feedback. Plus the trap most sellers fall into.
Undifferentiated products lose to price every time. Here's how the brands we manage actually stand out on Amazon, beyond generic 'unique value proposition' advice.
Amazon prohibited words flag and suppress listings overnight. Here's the complete 2026 category list, compliant alternatives, and a 5-step audit checklist.
Amazon product launch checklist: the 5-step, 90-day sequence we run on client SKUs, plus whether to launch into Q4, hold for January, or aim for late May 2027.
Ads running. ROAS still flat. The problem isn't the spend. It's the gaps between awareness, consideration, and conversion. How to find and close all 7.
Amazon is sitting on cash that's rightfully yours. Pending orders, lost inventory, unpaid reimbursements, overcharged fees. The 6-point audit we run.
Amazon's 75-character title limit took effect July 27, 2026. Here's what changed, what happens if you missed it, and what to check on your titles today.
Most sellers scale PPC before they fix their listing. That's backwards. Here's the listing optimization playbook that wins organic rank in 2026. Rufus-ready.
Are Amazon sales down in 2026? No. Marketplace demand is not down, and nearly every drop is account-level. Run the 9 checks and find yours in 30 minutes.
83% of Amazon sales go through the Buy Box. Here's exactly what wins it in 2026: pricing, fulfillment, metrics, and what changed.
Amazon's effective take rate hit 34% in 2026, up from 26% in 2020. On a $1M brand that's $80K gone every year. The real math, and how to recover it.
Most Amazon brands don't have a marketing funnel. They have a listing and hope. Here's how to build an Amazon marketing funnel that actually converts.
What brand management program scales an Amazon business from $500K to $2M? PPC structure, TikTok Shop exit math, and 2026's 34% fee reality, explained.
Amazon's fuel surcharge 2026 update: a new peak fee (avg $0.32/unit, Oct 15-Jan 14) now stacks on top of the 3.5%. Here's the combined cost by size tier.
Running 30-100 ASINs? Here's the 3-tier PPC campaign structure we run on 85+ accounts: branded, category, competitor tiers with budget splits and ACoS targets.
0.4-1% of revenue: the real fee at $500K/month. The bigger risk is one account manager stretched across 30+ brands. The math and red-flag checklist.