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Practical insights on Amazon brand management, TikTok Shop strategy, e-commerce acquisitions, and AI-driven operations, from an operator managing $100M+ in annual brand revenue across 100+ brands. New posts weekly.
Free Amazon PPC audit template: the exact 9-point checklist we run across 52+ managed accounts. Copy it, run it today in 90 minutes, no paid software required.
A step-by-step Amazon ads audit you can run yourself in under an hour: wasted spend, dead keywords, ACOS by campaign type. No software or consultant needed.
Amazon opened Premium A+ Content to every Brand Registry seller in July 2026 and added an AI-image disclosure rule. Here's what changed and what still converts.
Amazon's Account Health Rating runs 0-1000. Below 200 risks suspension. Here's what moves the score, the metric thresholds, and how to fix a low AHR fast.
ACoS looks clean. TACoS is rising. Most sellers don't catch this until it's too late. The math, the benchmarks, and the early warning sign operators watch.
Prime Day 2026 is June 23. The exact prep checklist across inventory, listings, and ads that moves the needle. Applies to every Amazon sales event.
Amazon Rufus answers shopper queries daily. If your listing isn't written for it, you're invisible. Here's the 5-field Rufus optimization checklist for 2026.
12 copy-paste ChatGPT prompts for Amazon sellers. Titles, bullets, A+, backend terms, image briefs, and Rufus optimization. Updated July 2026.
Amazon agency pricing ranges from $1,500/month for lightweight management to $5,000+ for full-service. Here's what drives cost, what's worth it, and what isn't.
AI isn't an edge on Amazon. It's table stakes. How to actually use it across listings, pricing, creative, and feedback. Plus the trap most sellers fall into.
Undifferentiated products lose to price every time. Here's how the brands we manage actually stand out on Amazon, beyond generic 'unique value proposition' advice.
Amazon prohibited words flag and suppress listings overnight. Here's the complete 2026 category list, compliant alternatives, and a 5-step audit checklist.
The 2026 Amazon product launch checklist: 90-day window strategy, PPC structure, review velocity, and the signals that tell you you're ready.
Ads running. ROAS still flat. The problem isn't the spend. It's the gaps between awareness, consideration, and conversion. How to find and close all 7.
Amazon is sitting on cash that's rightfully yours. Pending orders, lost inventory, unpaid reimbursements, overcharged fees. The 6-point audit we run.
Amazon cuts titles to 75 characters on July 27, 2026. Here's the category-by-category breakdown and exactly how to audit and rewrite before the deadline hits.
Most sellers scale PPC before they fix their listing. That's backwards. Here's the listing optimization playbook that wins organic rank in 2026. Rufus-ready.
Amazon sales tanked and nothing changed on your end? The 9 real reasons sales drop in 2026 and the diagnostic order we use to find the cause in 30 minutes.
83% of Amazon sales go through the Buy Box. Here's exactly what wins it in 2026: pricing, fulfillment, metrics, and what changed.
Amazon's effective take rate hit 34% in 2026, up from 26% in 2020. On a $1M brand that's $80K gone every year. The real math, and how to recover it.
Most Amazon brands don't have a marketing funnel. They have a listing and hope. Here's how to build an Amazon marketing funnel that actually converts.
FBA fees hit 34% take rate. TikTok Shop changes the exit math. AI cuts per-account time in half. Here's what scaling past $1M looks like now.
Amazon's 3.5% surcharge is live. Per-unit cost by size tier, $33,600/year for typical brands, and three operator responses that work.
The 3-tier Amazon PPC campaign structure we run on 85+ accounts: branded, category, and competitor tiers, with budget splits and ACoS targets for each.
After 500+ Amazon brands and 85+ active clients. The framework for evaluating Amazon agencies: questions to ask, red flags to spot, what good actually looks like.