Writing
Practical insights for e-commerce operators, business builders, and dealmakers.
Stop using ChatGPT to generate generic Amazon copy. Here are the exact prompts we use across 85+ brands to write titles, bullets, and A+ that actually rank.
Amazon brand management costs $2,500-$8,000/month. Here's what you get at each tier and the red flags that mean you're paying for the wrong thing.
AI isn't an edge on Amazon. It's table stakes. How to actually use it across listings, pricing, creative, and feedback. Plus the trap most sellers fall into.
Undifferentiated products lose to price every time. Here's how the brands we manage actually stand out on Amazon, beyond generic 'unique value proposition' advice.
One wrong word can suspend your Amazon listing overnight. The 2026 restricted keyword list, what triggers it, and how to recover a flagged listing fast.
Launch without a plan and you'll spend 12 months fighting for rank you should have won in week one. The 5-step playbook we run for every new SKU.
Ads running. ROAS still flat. The problem isn't the spend. It's the gaps between awareness, consideration, and conversion. How to find and close all 7.
Amazon is sitting on cash that's rightfully yours. Pending orders, lost inventory, unpaid reimbursements, overcharged fees. The 6-point audit we run.
The product title is the single highest-leverage surface on an Amazon listing. Here's the rules, the formula, and the mistakes we see. From 85+ managed accounts.
Most sellers scale PPC before they fix their listing. That's backwards. Here's the listing optimization playbook that wins organic rank in 2026. Rufus-ready.
Amazon sales tanked and nothing changed on your end? The 9 real reasons sales drop in 2026 and the diagnostic order we use to find the cause in 30 minutes.
83% of Amazon sales go through the Buy Box. Here's exactly what wins it in 2026: pricing, fulfillment, metrics, and what changed.
Amazon's effective take rate hit 34% in 2026, up from 26% in 2020. On a $1M brand that's $80K gone every year. The real math, and how to recover it.
Most Amazon brands don't have a marketing funnel. They have a listing and hope. Here's how to build an Amazon marketing funnel that actually converts.
FBA fees hit 34% take rate. TikTok Shop changes the exit math. AI cuts per-account time in half. Here's what scaling past $1M looks like now.
Amazon's 3.5% surcharge is live. Per-unit cost by size tier, $33,600/year for typical brands, and three operator responses that work.
Most Amazon PPC accounts are a mess. Here's the exact campaign structure we use across 85+ active brands to hit strong ACoS and actually grow organic rank.
After 500+ Amazon brands and 85+ active clients. The framework for evaluating Amazon agencies: questions to ask, red flags to spot, what good actually looks like.