How a specialty home goods brand grew Amazon sales $48,592 in a month while ACOS and TACOS came down

01The challenge

A specialty home goods brand was already selling close to $248,000 a month on Amazon. The easy way to grow from there is to pour in more ad spend. The hard part is growing without letting ACOS and TACOS drift up with it.

Most accounts that scale ads lose efficiency on the way. The job was to add volume and keep the spend honest.

02The approach: The Scale-and-Tighten Push

The Scale-and-Tighten Push raises campaign activity where it is working while cutting what is not. Each move supports the other: more traffic into the right campaigns, and fewer dollars wasted on the wrong ones.

1. Scale the activity

   Increased campaign activity and optimized bids and budgets to capture more traffic, which drove higher clicks and orders.

2. Tighten the targeting

   Refined keywords and added negative targets so spend stopped going to terms that did not earn it.

3. Shift spend to what performs

   Moved budget toward the better-performing campaigns, so growth did not cost a higher share of sales.

03The results

Total sales grew from $247,911 in September to $296,503 in October, up $48,592. Orders rose with it, and ACOS and TACOS finished lower than the month before.

Why it worked: the account did not choose between growth and efficiency. Traffic was added in the places that convert, while negatives and budget shifts took waste out in the same pass. Sales grew without advertising costs growing at the same rate.

04FAQ