How a pet care brand grew weekly PPC sales 60% while TACOS fell from 15.03% to 13.09%
A pet care brand on Amazon grew weekly PPC sales from $58,094 to $93,035 in one week, an increase of $34,941, while TACOS improved from 15.03% to 13.09%. Spend moved toward the campaigns and products that already converted, and away from targets that did not.
- Weekly PPC sales
- +$34,941
- TACOS
- -1.94 pts
- PPC sales growth
- +60%
- Weekly PPC sales
- $58.1K to $93.0K
- TACOS
- 15.03% to 13.09%
- Added PPC sales
- +$34,941
- Window
- 1 week
01The challenge
A pet care brand was running Amazon ads at a 15.03% TACOS with weekly PPC sales of $58,094. The account had campaigns that were clearly working, but budget was spread across targets that were not earning their share.
Scaling ad spend on an account like this usually pushes efficiency the wrong way. The job was to grow sales and bring TACOS down at the same time.
02The approach: The Winner-Weighted Scale Pass
The Winner-Weighted Scale Pass puts more money behind what already converts and takes it away from what does not, so growth and efficiency move together.
Raise bids and budgets on the winners
Increased bids and budgets on the high-performing campaigns to capture more profitable traffic.
Cut the waste
Optimized targeting and reduced spend on the underperforming keywords and ASINs.
Reallocate to the top products
Shifted budget toward the best-performing products and campaigns, so each added dollar went where it converted.
03The results
In one week, PPC sales rose from $58,094 to $93,035, an increase of $34,941. TACOS improved from 15.03% to 13.09%.
Why it worked: the added budget went to campaigns that had already proven they convert, and the removed budget came from targets that were not. Sales grew faster than ad cost, which is the only way TACOS falls during a scale-up.
04FAQ
How do you scale Amazon PPC without hurting TACOS?
Raise bids and budgets only on campaigns that already convert, cut spend on targets that do not, and move budget toward your best products. In this account, weekly PPC sales grew from $58,094 to $93,035 while TACOS fell from 15.03% to 13.09%.
What is the Winner-Weighted Scale Pass?
A three-step pass: increase bids and budgets on high-performing campaigns, cut wasted spend on weak keywords and ASINs, and reallocate budget toward the top-performing products and campaigns.
What is a good TACOS on Amazon?
It depends on margin and stage of growth. Here TACOS moved from 15.03% to 13.09% while sales grew, which is the direction that matters: sales up faster than ad cost.
Is one week enough to judge a scale-up?
It is enough to see direction, not to call it permanent. This is one account over one week, so keep reviewing weekly to confirm the gain holds.
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Mike Begg
E-commerce operator and business acquirer. Founder of AMZ Commerce Advisers (100+ active Amazon brands, 500+ managed since 2016) and GoAvance. Owner of Reach Social Commerce (50+ TikTok Shop launches). Amazon Ads Advanced Partner. Based in Guadalajara, Mexico.
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